Troo review

Troo review summary

Troo, also trading as Troocost, is a UK business energy consultancy and broker based in Sunderland. It helps businesses compare and manage electricity, gas and water contracts, while also offering support with energy efficiency, renewable energy, energy compliance, contract support and net zero planning.

Troo is not just a business energy switching website. Its website describes the business as a consultancy that provides ongoing support and long-term value, rather than a quick transaction. It also says Troo supports businesses with contracts, compliance and efficiency, and manages billing issues, supplier queries and market changes through its Troo Assure service.

The company is likely to suit SMEs and mid-sized businesses that want a more supportive broker relationship than a simple online quote. Its main strengths are ongoing account support, contract management, supplier issue handling, energy efficiency and renewable energy advice. The main caution is fee transparency: Troo’s terms say it earns commission through a fixed rate uplift in pence per kWh, which may also be transferred partly to the standing charge.

Quick verdict

Category	Rating	Notes
Business energy procurement	4.3/5	Compares options from 20+ suppliers and supports fixed or flexible contracts
Ongoing support	4.5/5	Strong emphasis on contract support, billing issues and supplier queries
Energy efficiency	4.2/5	Covers audits, monitoring, LED lighting and voltage optimisation
Renewable energy	4.2/5	Supports solar, battery storage and other renewable options
Fee transparency	4.0/5	Terms explain p/kWh commission uplift, but customers must check the exact figure
Customer reviews	4.7/5	Strong Trustpilot signal, with Troo’s site citing a 4.9-star rating
Best for	SMEs wanting managed energy support	Particularly useful for businesses that want help after the contract is signed
Overall rating	4.3/5	A strong consultancy-style broker, provided uplift and contract terms are checked carefully

What is Troo?

Troo Ltd is an active private limited company registered in England and Wales under company number 10293408. Companies House lists its registered office as 1 Azure Court, Doxford International Business Park, Sunderland, SR3 3BE, and shows that the company was incorporated on 25 July 2016. Companies House also shows that the company was previously called Costhaven Limited until 9 May 2017.

Troo should be understood as a business energy broker and consultancy, not as a licensed gas or electricity supplier. Its terms describe Troo Limited as a private limited company offering commercial utility supply brokerage services to businesses and other entities.

For customers, this distinction matters. Troo can help arrange and support energy contracts, but the actual electricity or gas supply contract is normally between the business and the selected utility supplier. Troo’s own terms state that, by entering into a utility contract, the customer is directly contracting with the utility supplier, not Troo.

What does Troo offer?

Troo’s service range includes energy procurement, water procurement, energy efficiency, renewable energy, energy compliance, contract support and net zero planning. Its homepage says it helps businesses secure contracts, improve efficiency, explore on-site generation and meet compliance needs.

Service	What it means	Best suited to
Business electricity procurement	Comparing and arranging commercial electricity contracts	Shops, offices, hospitality, care, leisure and SMEs
Business gas procurement	Comparing and arranging commercial gas contracts	Restaurants, cafés, care homes, manufacturers and heated premises
Water procurement	Helping businesses review commercial water options	Businesses wanting several utilities managed together
Fixed energy contracts	Locking in rates for a defined period	Businesses wanting budget certainty
Flexible energy contracts	Buying energy in stages or using a more flexible structure	Higher-usage or risk-aware businesses
Multi-site contract alignment	Aligning contracts across multiple locations	Multi-site SMEs, hospitality groups, retailers and care groups
Green energy procurement	Reviewing renewable tariffs, PPAs and on-site generation	Businesses with sustainability targets
Contract support	Helping with supplier queries and billing issues	Businesses that want support after switching
Energy efficiency	Audits, monitoring, LED lighting and voltage optimisation	Businesses wanting to reduce usage
Renewable energy	Solar, battery storage and other generation options	Businesses wanting to reduce grid reliance
Energy compliance	Help understanding energy regulation and requirements	Larger or more complex organisations
Road to net zero	Planning and support for lower-carbon operations	Businesses with ESG or carbon targets

Business energy procurement

Troo’s energy procurement page says it compares options from more than 20 suppliers, helps businesses choose between fixed and flexible contracts, aligns multi-site contracts, explores green energy options and provides ongoing support.

This makes Troo more suitable for businesses that want advice and support, not just a quick price comparison.

Procurement area	Why it matters
Supplier comparison	Reduces the need to contact multiple suppliers directly
Fixed contracts	Helps businesses secure predictable energy costs
Flexible contracts	Gives higher-usage businesses more control over market timing
Multi-site alignment	Reduces admin and can improve buying power
Green energy options	Supports sustainability and carbon goals
Renewal monitoring	Helps avoid out-of-contract or deemed rates
Supplier issue support	Gives customers someone to contact when things go wrong

Troo’s procurement page also says business energy contracts usually last one to five years, and that customers should ideally start looking six to 12 months before their contract ends. It warns that letting a contract expire can result in expensive out-of-contract or deemed rates.

Energy contract support

One of Troo’s stronger selling points is support beyond the initial contract. Its website says Troo Assure proactively manages billing issues, supplier queries and market changes, while its procurement page says the company helps customers if supplier issues crop up and stays involved when renewals are approaching.

This may be useful for businesses that have previously struggled with:

Problem	How Troo may help
Supplier billing errors	Raising and tracking supplier queries
Contract renewal dates	Monitoring renewals and avoiding expensive default rates
Meter queries	Supporting communication with the supplier
Estimated bills	Helping customers understand and challenge incorrect bills
Multi-site admin	Keeping contract dates and supplier details organised
Supplier contact delays	Acting as an intermediary where appropriate
Green or flexible contract decisions	Explaining options before renewal

A broker’s aftercare can be as important as the initial quote. Many businesses only discover whether a broker is helpful when something goes wrong after the contract starts.

Energy efficiency services

Troo offers energy efficiency support. Its energy efficiency page says the company helps businesses identify inefficiencies with site audits and energy monitoring, recommend practical solutions, support installation, provide access to funding and offer ongoing advice.

Its listed energy efficiency services include voltage optimisation, LED lighting upgrades, energy monitoring systems and energy efficiency audits or surveys.

Efficiency service	What it can involve
Voltage optimisation	Reducing unnecessary voltage and equipment stress
LED lighting	Replacing inefficient lighting with lower-energy alternatives
Energy monitoring	Tracking usage in real time to identify waste
Energy audits	Reviewing where energy is being lost or wasted
Funding support	Helping customers assess whether upgrades can be made more affordable
Ongoing advice	Checking whether changes are delivering results

This is useful because the cheapest energy contract is not always enough. For high-usage businesses, reducing consumption can be more valuable than shaving a small amount from the unit rate.

Renewable energy and net zero support

Troo also supports renewable energy and sustainability projects. Its homepage says it helps businesses explore on-site generation, including solar, battery storage and other renewable solutions.

Troo’s procurement page explains that renewable energy procurement can include green energy tariffs, Power Purchase Agreements and on-site generation such as solar panels.

Renewable option	What it means
Green energy tariff	Supplier matches usage with renewable generation or certificates
Power Purchase Agreement	Long-term purchase arrangement with a renewable generator
On-site solar	Generating electricity at the business premises
Battery storage	Storing electricity for later use or peak reduction
Renewable feasibility support	Understanding whether a site is suitable
Net zero planning	Linking energy decisions to carbon goals

This makes Troo relevant for businesses that want to reduce reliance on the grid or improve sustainability credentials, not just switch supplier.

Troo fees and commission

Troo’s terms explain how commission works. They define commission as a payment from the utility supplier to Troo via an increase to the customer unit rate or standing charge.

The terms also say Troo only receives commission from the utility supplier when it successfully brokers a utility contract. The commission is based on a fixed rate uplift, expressed in pence per kWh, included within the rate proposed and accepted by the customer, multiplied by the estimated units expected to be consumed. Troo may also transfer part of the uplift across the contract to the standing charge.

Fee point	What Troo’s terms say	What the customer should ask
Commission method	Commission is paid through a p/kWh uplift or standing charge	What is the exact uplift?
Payment trigger	Troo receives commission when it successfully brokers a contract	Is commission included in every quote shown?
Calculation basis	Commission is uplift multiplied by estimated consumption	What is the total commission over the contract?
Standing charge transfer	Troo may move part of the uplift into the standing charge	How much of the standing charge is broker fee?
Supplier contract	Customer contracts directly with the utility supplier	Who is responsible for billing or supply issues?

Example broker-fee calculation

Because Troo’s commission may be charged as a p/kWh uplift, businesses should convert the uplift into a cash figure before signing.

Annual energy usage	0.5p/kWh broker fee	1p/kWh broker fee	2p/kWh broker fee	3p/kWh broker fee
10,000 kWh	£50 per year	£100 per year	£200 per year	£300 per year
25,000 kWh	£125 per year	£250 per year	£500 per year	£750 per year
50,000 kWh	£250 per year	£500 per year	£1,000 per year	£1,500 per year
100,000 kWh	£500 per year	£1,000 per year	£2,000 per year	£3,000 per year
250,000 kWh	£1,250 per year	£2,500 per year	£5,000 per year	£7,500 per year
500,000 kWh	£2,500 per year	£5,000 per year	£10,000 per year	£15,000 per year

For a business using 100,000 kWh per year, every 1p/kWh of broker uplift costs £1,000 per year. Over a three-year contract, that becomes £3,000.

That does not automatically mean Troo is poor value. A good broker can save more than it costs through better procurement, renewal management, billing support and efficiency advice. However, the commission should be understood before the contract is accepted.

Important terms to check

Troo’s terms include several points businesses should read carefully. They state that Troo is not a business energy price comparison service, may not have access to every supplier or every available deal, and does not warrant that it will provide the cheapest deal available.

The terms also state that there is no cooling-off period after acceptance of the utility contract, that savings shown in quotes are estimates only, and that quoted prices are not guaranteed until confirmed by the utility supplier.

Contract term	Why it matters
Not a price comparison service	Troo may not access every supplier or every deal
No cheapest-deal warranty	Customers should compare against other quotes
No cooling-off period	Business energy contracts can be binding once accepted
Indicative rates	Prices may change before supplier confirmation
Estimated savings	Quoted savings are not guaranteed
Customer contracts with supplier	The supplier remains responsible for energy supply
Customer default clause	Troo may claim commission it would otherwise have received if customer default prevents the contract starting
Change of tenancy rules	Customers moving premises must provide written evidence in advance
Liability cap	Troo’s liability is limited to commission received for the relevant utility contract

Troo’s terms say that if customer default delays or prevents supply under the utility contract, the customer must pay Troo an amount equal to the commission Troo would otherwise have received. They also say a change of tenancy must be notified 30 days before the change, with supporting documents.

Broker fee transparency rules

Broker fee transparency has improved across the UK business energy market. Ofgem confirmed that, for contracts signed on or from 1 October 2024, the requirement for a contract’s principal terms to display broker fees was expanded from microbusiness customers to all non-domestic customers, and suppliers must make this information available upon request.

For a Troo customer, this means the broker fee should be checked before signing. Ask for the uplift in p/kWh, any standing charge element, the total estimated fee in pounds and the full contract cost across the agreed term.

Customer reviews

Troo has a strong public review signal. Its own website says it has a 4.9-star Trustpilot rating, while Trustpilot’s listing describes troocost.com as having 5 stars and 622 reviews at the time checked.

Recent Trustpilot review snippets frequently praise named staff, responsiveness, contract renewal help, supplier-query support and help resolving smart meter or billing issues. There are also some less positive examples, including a recent 3-star review describing problems with contract changeovers, though Troo publicly replied that it had worked with the customer and reached a resolution.

Review signal	What it suggests	What to check
Strong Trustpilot rating	Many customers report positive experiences	Reviews do not replace contract due diligence
High praise for named staff	Account support appears to be a key strength	Service may depend on the adviser assigned
Positive comments on supplier queries	Useful for customers wanting aftercare	Confirm what support is included
Some contract-changeover concerns	Switching can still go wrong	Keep written records and check dates carefully
Troo replies to reviews	Shows visible engagement	Public replies are not the same as formal complaint resolution

Overall, Troo’s review profile is positive, especially around service and responsiveness. However, customers should still check the contract, commission, standing charge, supplier, rates and renewal terms before signing.

Pros and cons

Pros	Cons
Strong Trustpilot signal and positive service reviews	Not a whole-market price comparison service
Compares options from 20+ suppliers	Terms say Troo does not guarantee the cheapest deal
Offers ongoing contract and supplier support	Commission is included through p/kWh uplift and possibly standing charge
Covers electricity, gas, water and green energy procurement	Customers must ask for the exact uplift and total fee
Provides energy efficiency and renewable energy support	Business energy contracts usually have no cooling-off period
Active Energy Ombudsman membership	Customer default clauses should be read carefully
Good fit for businesses wanting more than a one-off switch	May be more involved than very small businesses need

Is Troo regulated?

Troo is not regulated by Ofgem in the same way as a licensed gas or electricity supplier. That is normal for business energy brokers. However, suppliers must disclose broker fees in principal terms for non-domestic contracts signed from 1 October 2024, and the wider broker market is moving towards stronger oversight.

Troo is registered with the Energy Ombudsman. The Energy Ombudsman lists Troo Ltd, trading as Troocost, with active membership, company number 10293408, start date 1 December 2022 and membership number C35TROO01.

Troo’s own terms also state that the company is registered with the Energy Ombudsman under membership number C35TROO01.

Complaints and dispute resolution

Troo publishes a complaints procedure. It says customers can raise a complaint by email or telephone, that Troo will acknowledge receipt within 24 hours, and that it aims to resolve issues within 5 working days. If a complaint is not resolved within that time, or is deemed complex, it is personally managed by the Head of Customer Experience.

Troo’s complaints page says that if a complaint reaches deadlock or is more than eight weeks old, the customer has the right to raise the issue with the Energy Ombudsman.

Complaint step	What to do
Raise the issue	Email [email protected] or call 0808 164 2222
Keep evidence	Save contracts, quotes, emails, bills, call notes and letters of authority
Wait for acknowledgement	Troo says it acknowledges complaints within 24 hours
Allow initial resolution	Troo says it aims to resolve issues within 5 working days
Escalate complex issues	Troo says complex issues are managed by the Head of Customer Experience
Use the Ombudsman if eligible	Escalation may be possible after eight weeks or deadlock

Who is Troo best for?

Troo is best suited to businesses that want practical support with energy contracts, renewals and supplier issues rather than only a quick online quote.

Business type	Suitability	Why
Small offices	Medium to high	Useful if the business wants renewal and supplier-query support
Shops and salons	High	Standard SME contracts and renewal support are likely to fit well
Cafés and restaurants	High	Gas, electricity and water support can all be useful
Pubs and leisure venues	High	Energy contracts, efficiency and renewables may all matter
Care homes	Medium to high	Energy usage, billing and compliance can be significant
Farms and rural businesses	Medium to high	CLA Energy Services, powered by Troo, appears in Troo case studies and reviews
Multi-site SMEs	High	Contract alignment and ongoing support can reduce admin
Businesses with supplier issues	High	Troo emphasises billing and supplier-query support
Businesses exploring solar	Medium to high	Renewable energy and on-site generation support are available
Very large corporates	Medium	May also want to compare Inenco, Inspired PLC or Northern Gas and Power
Very small low-usage businesses	Medium	Simpler online brokers may be quicker

Who might need an alternative?

Troo may not be the best fit for every company.

Situation	Why another route may help
Need for instant whole-market quotes	A pure comparison platform may feel quicker
Preference for direct supplier pricing	Some businesses may want no broker involvement
Very high energy consumption	Large procurement consultants may offer deeper flexible procurement support
Need for formal corporate risk management	Inspired, Inenco or Northern Gas and Power may be better suited
Low need for ongoing support	Troo’s aftercare focus may be underused
Concern about p/kWh uplift	Compare against fixed-fee consultants or direct supplier quotes
Moving premises soon	Read the change-of-tenancy clauses carefully before signing

Troo compared with other brokers

Broker	Best for	How Troo compares
Bionic	SME energy and business essentials comparison	Troo appears more consultancy-led and service-led after signing
Love Energy Savings	Fast online energy comparison	Troo is less about instant switching and more about ongoing support
Utility Bidder	SME multi-utility comparison	Both cover broader utility needs, but Troo has a stronger energy support and efficiency message
Consultiv Utilities	SME energy, water, waste and communications	Both suit SMEs wanting wider support; compare commission and contract terms
Advantage Utilities	Bespoke energy and sustainability consultancy	Advantage may be stronger for larger consultancy projects; Troo may feel more SME-support focused
Auditel	Cost, procurement and carbon reduction	Auditel is broader across procurement categories, while Troo is more energy-focused
Northern Gas and Power	Larger energy procurement and management	NGP may be more suitable for complex, high-consumption procurement
Inenco	Large users, bureau and compliance	Inenco is more corporate utility-management focused
Inspired PLC	Corporate energy, ESG and risk	Inspired is more suitable for large-scale energy strategy and ESG work

What to check before signing with Troo

Before signing a letter of authority or accepting a supplier contract arranged through Troo, ask for the following in writing:

Check	Why it matters
Supplier name	Confirms who will actually supply the energy
Unit rate	Shows the p/kWh cost
Standing charge	Important if part of the broker fee is moved into it
Broker uplift	Troo’s terms say commission is based on a fixed p/kWh uplift
Total broker fee	Converts the uplift into pounds over the contract term
Contract length	Business contracts can last one to five years
Contract type	Confirms whether the contract is fixed, flexible or pass-through
Suppliers compared	Troo says it compares 20+ suppliers, but ask who quoted for your business
Renewal date	Helps avoid out-of-contract rates
Letter of authority	Confirms what Troo can do on your behalf
Change-of-tenancy terms	Important if you may move premises
No cooling-off position	Business contracts can be binding once accepted
Complaint route	Confirms how issues can be escalated
Energy Ombudsman membership	Troo is listed as active under C35TROO01

Final verdict: Troo review

Troo is a strong option for SMEs and mid-sized businesses that want a business energy broker with a service-led approach. Its strengths are contract support, supplier-query handling, renewal management, energy efficiency, renewable energy advice, water procurement and a strong Trustpilot profile.

It is not, however, a guaranteed whole-market cheapest-price energy comparison service. Troo’s own terms say it may not have access to every supplier or deal, does not guarantee the cheapest available deal, and earns commission through a p/kWh uplift or standing charge mechanism.

For businesses that want ongoing support, Troo is worth comparing with Utility Bidder, Consultiv Utilities, Bionic and Love Energy Savings. For high-consumption, multi-site or complex procurement, it should also be compared with Northern Gas and Power, Inenco, Inspired PLC and Advantage Utilities.

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